Lead designer and brand strategist for Bridger Brewing’s Summer Concert Series, responsible for developing the full visual identity and producing all creative assets for a multi-show outdoor music season.

I created a cohesive branding system for the series that included individual artist posters, a unified seasonal aesthetic, typography and color direction, billboards, social graphics, digital ads, and marketing collateral used across the venue’s promotional channels.

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Beyond design, I supported the concert series through a range of marketing and promotional responsibilities. This included coordinating ticketing site content, creating video and digital promo assets, managing social media announcements and rollouts, drafting PR-aligned visuals, and ensuring consistent branding across all audience touchpoints.

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This project highlights my ability to build a flexible event brand, drive promotional strategy, create high-volume assets, and support a venue’s full concert marketing workflow from initial announcement through night-of engagement.